ICONS BEFORE HUMANS
The showroom is displayed as a welcoming unit. The hall hosts a selection of collector pieces together with Piech’s most iconic items. Hereafter, a majestic eroded and imperfect stone is used as a welcome desk, where your needs can be attended to by a lovely human.
THE AUTOMOTIVE EXPERIENCE, NOT ONLY IN A CAR
Neutrality, raw materials, masculinity, and elegance were the terms we based our concept on. This showroom is designed to take you to the rawest beauty, exponentially multiplying the value of elegance.
YES, WE ARE ARTISTS.
Pablo Picasso once said, ‘‘art is the elimination of the unnecessary.’’ By neutralizing the environment, the brain activity and focus capacity increase. It is all about balance. We designed this space so creativity together with human connections can both flow and grow stronger.