Swiss sports cars from Piëch represent a break from the distraction and the fuss and commotion. But in the middle of a busy, hectic trade show? Yes, we still succeeded in bringing the essence of the brand to the show.
While all the other exhibitors at the 2019 Geneva Motor Show outdid themselves with an abun-dance of action and high-tech, Piëch took a relaxed approach. The manufacturer presented its new GT Mark Zero in a living room atmosphere complete with an exclusive bar.Show more
Selling During the Break
Visitors who needed a break from the stresses and strains of the motor show found their way to the “living room” – and by doing so discovered something of Piëch’s identity: that of living in the present. The perfect moment for a sales talk in an informal atmosphere.
The Result of Great Teamwork
The Piëch show stand was the result of a collaboration between GALA and the designers Dennis Nadler and Claudio Gaverini from Richnerstutz AG.