Schlossberg is looking to re-imagine its bed linen in the Zurich boutique. To keep customers en-gaged in the process, we have developed a unique concept.Show more
What the Others Are Doing
If you’ve ever shopped for bed linen, you know that nothing is more tempting than snuggling down in the sheets and getting a few zzzs. But snoozers are not buyers. Our concept was therefore all about combining a pleasant shopping experience with measures to boost sales.
What We Did
As soon as you enter, you notice that bed linen is presented differently here. Cool, modern, personal. At the center is the studio –where customers can create their own bed. Analog, but also with digital help. The store is crowned by a sustainable trend design that reflects the company’s tradition.