Vinothek Brancaia: The Wine Shop Rethought | Gala
Brancaia-Weinhandlung-Weinregal

Vinothek Brancaia: The Wine Shop Rethought | Gala

Bauvorhaben
Layout. Planning and conversion of a wine shop
Leistungen
Concept, planning, creative site management
Zeitraum
2022
Ort
Seefeld (City of Zürich)

Vinothek Brancaia: The Wine Shop Rethought | Gala

PROJECT
Layout. Planning and conversion of a wine shop
SERVICES
Concept, planning, creative site management
PERIOD
2022
CITY
Seefeld (City of Zürich)

We planned, coordinated, and completed the conversion of Vinothek Brancaia in Zurich-Seefeld. Now it sells more wine in the same amount of space.

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Different than with a fine wine…

… it shouldn’t be possible to see from the interior design that it comes from a somewhat older vintage. That’s why the new shop design will last 20 years and longer. The industrial style with lots of steel and wood (inspired by wine crates) is timeless. Even the grouting on the bar matches the tiles on the floor.

Now With 30% More Alcohol

Our aim: To make the wine shop not only look beautiful, but above all to sell more.

That’s why we decide to tear down the wall to the wine store. Now the vinotheque displays 30% more wine over 40 new square meters. Details like cleverly designed angles and illuminated labels also boost sales.

Had One Too Many?

That can happen at a tasting – even to the staff. Fortunately, we’ve planned the retail processes so that every move made is a breeze, even after the third glass:

The modular tables can be converted into space for 12 to 15 guests for during a tasting. All processes behind the checkout make sense. Gift wrap, glass washer, and wine chiller are all within arm’s length. The long march to the wine store is a thing of the past. Instead, we use the retail space area twice over: as storage space and for showcasing the product.

Brancaia-after-befor