How will you shop for your groceries in the future? If gooods. has its way: it will be faster, more con-venient and healthier. We’ve come up with a proposal for how that might look.Show more
Psst: Nicht Migros
The client was Migrolino AG, a subsidiary of Migros. But the typical orange shouldn’t appear any-where: with gooods. a completely unique brand was to be created that appeals to sustainable shop-pers. Bold, unexpected, fresh. This is reflected in our store concept.
Fusing Analog and Digital
People who shop at gooods. have little time. Nevertheless, they still want to enjoy the shopping ex-perience. That’s why our concept is based on a fusion of offline and online: a mobile checkout, virtual coupons for customer loyalty, and other features increase both speed and convenience.
Seating areas in a supermarket?
gooods. means: convenient shopping for fresh, convenient goods in a hurry. To this end, entirely unique stores are to be set up at train stations, gas stations or downtown. To achieve this, gooods. dares to break new ground — for example, with seating areas in every store.